Search (DE)
Role
Senior Art Director
Photo Editor
Agency
72 and Sunny Amsterdam
Client
In this innovative campaign, we introduced a series of new, contemplative questions aimed at catalyzing personal and professional growth. Our goal was to elevate Google Search from a simple utility to an essential, life-enhancing tool. Demonstrating how each query could lead to unexpected discoveries and insights, we emphasized the campaign's endline, 'jede suche bringt dich weiter' – 'every search brings you further.' This concept was intricately woven into our social media and Out-of-Home (OOH) advertising strategies, complementing our engaging short-form TV commercial (TVC). This comprehensive approach not only showcased Google Search's innovative features but also its profound impact on enriching people's lives, guiding them towards new horizons of knowledge and self-discovery.
Influencers
We worked with prominent German influencers to ask contemplative questions.
YouTube Spot
The longform TVC focused on a two sides of a narrative as seen from both the father and daughter’s perspectives.
Press
W&V - Googles große und kleine Fragen
Horizont - Google wirbt mit Vater-Tochter-Duo für die Suchfunktion