I wanted to create an Instagram experiment that tested our global reach and collective creativity. NYC is such a magical place that not everyone gets to experience. A few people have asked me for a postcard from NYC, so I thought I'd take it a step further and and make some custom postcards with my own images.
I mailed out 100 NYC postcards to fans around the world. I really believe Instagram is connecting us all around the globe. The postcards went out to 19 US States and 23 different countries on 6 continents. Included on each postcard was a little challenge, to see if we could show off our global reach and creativity.
Within a few days, Instagrammers around the world started receiving my postcards and completing the challenge of creatively juxtaposing my NYC photos with their own cities.
One Instagrammer, @Simovah felt so inspired that she created her own custom postcard with one of her photos and sent it to me from Prague.
Another Instagrammer, @KarineFann sent me her photo of Hong Kong.
I'm so excited to be a part of this evolving global community, and I'm inspired by the creativity we share around the world. If you'd like to see more of my NYC photos juxtaposed into cities around the world, check out my tag #SamsPostcards on Instagram.