Welcome to @apple
(Role - Art Director /// Agency - Media Arts Lab)
The @apple Instagram account on brings 'Shot on iPhone' to social for the first time.
Anthem Film. This film was set at the center of our launch grid. Combining the words and images of our featured photographers, it represents a collective intention of how the account will live on the platform.
Launch Grid. The 38 iPhone photographers were organized into 8 carousels surrounding a central anthem film. Swiping through each carousel gave a balanced flow of the assortment of perspectives and styles.
38 iPhone Photographers. To tell their stories, short video vignettes of each user pair their images with words from interviews conducted over the phone. From a Principle Dancer in the American Ballet Theatre, to a “Hotshot” forest firefighter, to a ship captain, and everything in between these videos represent a small portion of the iPhone community. Here’s a select few.
Sponsored Post. A sponsored post teasing the Launch Grid to give exposure to the account.
Gold Lion: Social & Influencer Lions - Co-Creation & User Generated Content
Silver Lion: Mobile Lions - Co-Creation & User Generated Content
Shortlisted: Mobile Lions - Content for User Engagement
Shortlisted: Direct Lions - Digital & Social Co-Creation & User Generated Content
Silver: Social Media - Social Engagement & User-Generated Content
Bronze: Social Media - Social Engagement & Community Building
Merit: Social Media - Branded Social Channel
Merit: Branded Entertainment - User-Generated Content
Creativity - Apple Just Debuted Its Instagram Account