(Role - Senior Art Director /// Agency - Media Arts Lab)
Creating a global creative community. All through the lens of iPhone. People, never products. Art, not ads. Countless perspectives, one lens.
Community Briefs and Showcases. Themed creative briefs for the community.
Collections. Global collaborations.
Stories. Images tied together in fun sequences.
Geo Projects. Local executions from around the world.
Gold Lion: Social & Influencer Lions - Co-Creation & User Generated Content
Silver Lion: Mobile Lions - Co-Creation & User Generated Content
Shortlisted: Mobile Lions - Content for User Engagement
Shortlisted: Direct Lions - Digital & Social Co-Creation & User Generated Content
Silver: Social Media - Social Engagement & User-Generated Content
Bronze: Social Media - Social Engagement & Community Building
Merit: Social Media - Branded Social Channel
Merit: Branded Entertainment - User-Generated Content
Creativity - Apple Just Debuted Its Instagram Account