@apple Sustain

(Role - Senior Art Director /// Agency - Media Arts Lab)

Creating a global creative community. All through the lens of iPhone. People, never products. Art, not ads. Countless perspectives, one lens.

Community Briefs and Showcases. Themed creative briefs for the community.


Collections. Global collaborations.

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Stories. Images tied together in fun sequences.


Geo Projects. Local executions from around the world.

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Gold Lion: Social & Influencer Lions - Co-Creation & User Generated Content

Silver Lion: Mobile Lions - Co-Creation & User Generated Content

Shortlisted: Mobile Lions - Content for User Engagement

Shortlisted: Direct Lions - Digital & Social Co-Creation & User Generated Content

One Show

Silver: Social Media - Social Engagement & User-Generated Content

Bronze: Social Media - Social Engagement & Community Building

Merit: Social Media - Branded Social Channel

Merit: Branded Entertainment - User-Generated Content



TIME - Apple's New Instagram Account Celebrates iPhone Photographers

Variety - Apple Starts Its Own Instagram Account to Tout iPhone Camera

The Verge - Apple launches official Instagram account to show off iPhone photographers' work

Adweek - Apple Finally Joined Instagram. Here’s How It Plans to Use It

Creativity - Apple Just Debuted Its Instagram Account

Forbes - Apple Finally Invents Instagram, Revolutionizing Your iPhone Photos